攜程(09961.HK)梁建章:中國入境遊恢復到至疫情前七、八成水平
攜程集團(09961.HK)董事局主席梁建章接受內媒訪問時表示,目前中國的入境遊正進入良好發展時期,免簽國家陸續增加有利於入境遊發展。現時入境遊已經恢復到了疫情前70%至80%水平,其中東南亞客源增長較快,而歐美國家遊客入境由於還沒有免簽政策,以及機票偏貴,目前還在恢復中。地點方面,上海增長最快,受益於上海近年的城市建設,以及有不少網紅打卡點。而中國傳統西部城市以及成都等,也在社交媒體上得到很多傳播。
梁建章表示,美國入境遊可以佔GDP的1%至2%,即1萬至2萬億美元的規模。中國亦可以做到這個水平,但目前中國入境遊對GDP的貢獻只有不到1%,亦即有萬億級的提升空間。他認為未來入境遊市場可增加小語種服務,並要吸引更多國際會議、國際IP演出與賽事到中國舉辦,以吸引更多入境遊客人。此外,黑龍江等北方地區可以吸引東南亞入境遊客來體驗冰雪旅遊。
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