蔚來(09866.HK):今年NIO Day改在秋天舉辦 暫停城市申辦機制
蔚來(09866.HK)公佈,NIO Day是蔚來品牌和用戶一年一度的聚會。在和社區部分用戶溝通後,公司決定將今年的NIO Day改在秋天舉辦,認爲是更適宜聚會的氣候,且讓地點和場館選擇更爲靈活,有機會讓更多人到現場參與,同時,可匹配今年重磅產品的傳播與交付節奏,包括豪華大三排旗艦SUV與第三代ES8王者歸來。至於今年NIO Day的具體舉辦日期,公司將在後續進行公佈。
公司指出,是次改變是一次新的嘗試,公司也將從中總結經驗,持續和用戶探討後續各屆NIO Day的舉辦時間和方式。由於今年NIO Day調整至秋季舉辦,籌備週期緊湊、資源協調複雜度高,本屆NIO Day將暫停城市申辦機制,籌委會將結合場地資源、氣候條件及全局規劃,確定舉辦城市。
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