據報名創優品MINISO LAND全球壹號店破億 IP產品貢獻近八成業績
據《新浪科技》報道,名創優品(09896.HK)位於上海南京東路的MINISO LAND全球壹號店開業僅九個月,實現單店銷售額突破1億元人民幣,其中IP系列產品貢獻達79.6%的銷售佔比。
據悉,作爲名創優品渠道升級的核心店態,MINISO LAND全球壹號店自2024年10月開業以來,已累計發佈超過135個IP系列,包括12檔全球首發IP。
截至目前,名創優品已在全國佈局十家MINISO LAND門店,覆蓋上海、北京及成都等核心城市。(ta/w) ~
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