51信用卡(02051.HK)第二季度向訂購客戶批量交付Vala汽車126輛 環比增長約27.3%
格隆匯7月1日丨51信用卡(02051.HK)公佈，於2025年第二季度期間，集團向訂購客戶批量交付Vala汽車126輛，環比增長約27.3%。目前集團正與合作方協同提升產能規模，並持續優化交付流程，以加快車輛交付進度，讓更多客戶能夠儘早體驗到Vala汽車所帶來的生活方式的改變。
集團正着力選擇熱衷Vala生活方式、樂於分享的優質Vala車主加入Vala共創人隊伍。截至2025年6月30日，本集團已成功招募131名優質共創人，透過他們使用Vala的親身體驗，及在各社交平臺及線下的影響力，推廣和銷售Vala汽車。隨着共創人不斷加入和交付數量逐步增加，Vala的移動門店模式已初步形成規模。並將Vala展示給更多向往Vala生活方式的潛在客戶。
隨着共創人規模的逐漸擴大，爲更好地滿足潛在客戶的看車需求，截至2025年6月30日，我們的共創人已在全國範圍內累計開設Vala體驗中心共計13家。這些體驗中心均依託於共創人自有營業場地，並由共創人自主經營，具有開設成本低，佈局靈活等優勢，能夠快速提升Vala品牌的市場覆蓋面和影響力。
集團爲Vala汽車開設了微信小程序「valalife」，提供各類訂購及合作方案。截至2025年6月30日，valalife小程序已累計吸引約6.7萬名註冊用戶。此外，Vala憑藉其獨特的空間設計和車生活方式，已獲得廣泛關注，並在社交媒體平臺上引起熱烈迴響。截至2025年6月30日，Vala在各社交平臺的粉絲總數已達約212萬名，其相關視頻的累計播放量超過5.8億次。
集團的汽車業務「Vala」爲行業首創的原廠升頂新能源多功能車型。集團秉持「重新定義汽車生活方式」的理念，致力推動汽車從單一交通工具轉型爲多功能移動空間。作爲一款「百變大電車」，除了戶外露營等場景外，用戶亦可在辦公洽談、商務會議、親子娛樂、用餐喝茶、休憩午睡、好友聚會、觀影K歌、戶外旅行、集市店鋪等多元場景中，使用Vala享受舒適便捷且富個性化的多功能空間，開創城市生活方式延伸的無限可能。
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