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天虹數科簽約玄武雲 共建智慧CRM

在零售行業數智化轉型加速的背景下,線上、線下融合的智慧零售模式成為競爭核心。權威機構預測,2025年中國智慧零售市場規模將突破萬億。

作為智慧零售領軍者,天虹數科商業股份有限公司(股票代碼:002419)(以下簡稱"天虹數科")率先佈局,正式簽約玄武雲(股票代碼:2392.HK)智慧U客產品,啟動面向B端客户羣體的智慧CRM建設,以AI驅動零售業客户管理革新。

資料顯示,天虹數科成立於1984年,是國有控股的上市企業,連續多年入選"中國連鎖百強企業"。公司以百貨、購物中心、超市三大業態為核心,打造"天虹""君尚""sp@ce"多品牌矩陣。

2012年天虹數科因移動互聯網浪潮之需率先開啟數智化之路,踐行數字化、體驗式、供應鏈三大業務戰略,大力發展線上線下一體化的智慧零售商業模式。目前,天虹數字化已實現全門店、全業態、全流程覆蓋,形成"到店+到家"的融合零售,並推進技術服務輸出,成為科技零售的領先者。

隨着零售業務全域化發展以及"科技賦能實體商業"戰略的縱深推進,天虹數科亟需加速營銷數智化轉型。本次合作將依託玄武雲智慧U客產品,整合OA、ERP、財務等系統,助力天虹構建覆蓋"總部—區域—門店"的營銷管理中樞。

基於天虹數科實際業務發展需求,雙方共建的CRM以銷售流程為核心,覆蓋從線索到回款的全生命週期,注重系統協同、數據集成和靈活性。

具體來看,在客户與商機管理方面,客户管理包括客户信息維護、查重、移交、評分、公海池管理、聯繫人管理及工商信息查詢;線索管理則包含線索登記、分配、轉化、關閉及公海池機制;商機管理涉及商機維護、階段推進、決策鏈分析、競爭信息跟蹤及合同歸集。

在銷售流程支持方面,市場活動環節,貫穿活動策劃、審核、執行跟蹤及線索採集,全程跟蹤落地情況;報價與合同管理環節,涵蓋報價單維護、審核、打印模板管理,以及合同起草、審批、歸檔全流程;投標環節則貫穿投標申請、進度管理、費用登記、點檢查驗和結果反饋,助力天虹數科精準把握投標全流程,提升中標競爭力。

與此同時,在機會推薦與知識庫方面,雙方共建的CRM將提供智能化的招標信息訂閲服務,支持商機快速獲取及跟進轉化操作,為業務拓展提供精準的信息觸達與商機捕捉能力;知識庫將支持文件的分類歸檔、權限分級管控及安全分享機制,助力企業知識資產的有序沉澱與高效流轉。

此外,CRM還將集成第三方系統,其中,與ERP系統對接,實現客户、產品、訂單數據互通;與OA 系統對接,打通業務審批流程;與天眼查對接,實現客户工商信息的快速獲取。通過數據互通與流程聯動提升業務協同效率。?在數據安全管控方面,智慧CRM會對系統敏感數據進行存儲加密、日誌加密及顯示加密,有效保障企業數據安全,滿足企業數據合規性要求等。

在實體零售競爭下半場,CRM系統是串聯用户、商品、服務的"神經中樞"。玄武雲CRM在智慧零售領域的技術積澱、場景化能力與天虹數科的數智化戰略、業務發展需求高度契合。

本次合作不僅是單一的系統升級,更是天虹數科以顧客為中心,實現全渠道、多業態、2B+2C、零售+數字經濟"四位一體"的平台佈局戰略的持續深化。

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