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研報掘金丨中郵證券:維持華揚聯衆“買入”評級,經營逐步迴歸正軌

中郵證券研報指出,華揚聯衆實控人變更,治理改善,拓展文旅業務新增長點。業務仍處於整合期,資產負債率居高。控股股東變更後,多次召開董事會通過關聯方擔保、銀行授信等決議,公司將獲得銀行及其他金融機構資金支持,廣告業務的大額資金需求將陸續得以滿足,公司經營逐步迴歸正軌。同時,公司與控股股東旗下全資子公司湖南華年文旅簽署合作協議,將就華年文旅旗下所有業態的商業開發提供諮詢統籌、品牌營銷推廣等服務,合作協議總金額3億元,有效期三年。公司已完成控股股東的更換,公司治理及歷史遺留問題得到初步解決,新控股股東將爲公司帶來財務與業務資源,業務有望逐步迴歸正軌。維持“買入”評級。

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