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周大福珠寶(01929.HK)料今年再關舖 同店銷售漸改善
阿思達克 06-30 09:34
周大福珠寶(01929.HK)董事總經理黃紹基接受訪問時指,集團最新6月份銷售維持改善勢頭,有信心全年同店銷售可重新增長。他認為銷售改善主要是受惠股市暢旺,至於內地消費氣氛亦穩中向好,消費者對一些地緣政治消息已開始消化,不過消費者習慣有所改變,更喜歡體驗。 集團近年亦加大在這方面部署,包括為品牌轉型,推出更多與文化、旅遊及體育相關的IP合作。黃紹基透露,周大福的自家IP「傳福系列」,去年4月推出,去年度已實現銷售達40億元;今年4月推出的「傳喜系列」,一個多月來亦已累售4億元。 門店方面,黃紹基指集團目前仍處於調整期,今年度仍要關店,冀今個財政年度完成優化店舖網絡工作,明年度「可輕鬆一點」,屆時會再考慮是否恢復擴張。他提到,過去12個月新開店舖的同店銷售,較現有舊店高出三成。公司今年將新增20間新形象店,當中包括在香港。 黃紹基又指,近年金價波動,金價過高有時確會遏抑顧客的購買意欲,故今年產品策略更為平衡,看好鑲嵌珠寶銷售將見底回升,加上近年有對手減低在珠寶方面的投入,令競爭減少,未來將加強推廣。
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