波司登(03998.HK)年度權益股東應占溢利同比上升14.3%至約35.14億元
格隆匯6月26日丨波司登(03998.HK)公吿，截至2025年3月31日止年度的年度業績，收入同比上升11.6%至約人民幣259.02億元；公司權益股東應占溢利同比上升14.3%至約人民幣35.14億元；董事會建議就每股普通股派發末期股息22.0港仙。
自2018年以來，集團提出了新的戰略目標，開啟轉型升級新徵程。在過去的七年中，集團迴歸創業初心，聚焦羽絨服核心主業，以品牌建設為引領，推動產品創新、零售升級、優質快反、數智經營的轉型變革，實現了持續穩健高質量增長，彰顯了企業的發展韌性。
集團專注核心主業，集中優勢資源，打造主業核心競爭力，致力於成為全球羽絨服行業的引領者。在品牌羽絨服業務板塊，集團於本財年提出"強化品牌引領、強化品類經營、強化渠道運營、強化客户體驗"的"四項強化"，進一步夯實核心能力。
品牌方面，集團持續打造"全球領先的羽絨服專家"的品牌形象，堅持品牌引領的發展模式，從羽絨服全球規模領先的品牌認知向羽絨服全球全面領先升級。產品方面，通過品類增效，進一步在春夏季打造防曬衣和單殼衝鋒衣等功能性外套；同時，通過積極拓展衝鋒衣鵝絨服等輕薄羽絨服、升級極寒極地系列羽絨服和開創"爾濱x波司登"城市品牌聯名等，持續贏得時代主流消費人羣的認可。
渠道方面，一方面，持續關注TOP店("Top店")體系的打造，凸顯渠道頭部效應，改善消費者認知，並優化購物體驗；另一方面，通過迭代渠道分層經營體系，夯實精細化運營能力，顯著提升分店態運營效率。
在2024/25財年，波司登品牌亦獲得業界諸多認可；例如，在新浪財經主辦的"2024百大年度品牌評選"活動中，波司登×谷愛凌米蘭大秀案例入選"品牌營銷案例Top50"；榮獲由鳳凰衞視、鳳凰網主辦的"2024鳳凰星上市公司"評選會的"港股最具品牌影響力上市公司"稱號等。
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