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《大行》富瑞:快手(01024.HK)可靈AI加快貨幣化及具多個競爭優勢 評級「買入」目標價81元
阿思達克 06-26 13:44
富瑞發表報告,指該行從快手-W(01024.HK)北京機構投資者會議所悉,快手旗下可靈AI在數據觀測、算力及AI才能上領先;可靈具差異化定價策略及龐大整體潛在市場(TAM);在多個推動力下,下半年線上市銷收入料按年上升;以及快手在電商上市佔擴張,且618推廣較對上一年更趨理性;在多個業務層面上利潤率向好。該行對快手予「買入」評級,目標價81元。 報告提及,可靈AI加快貨幣化及有多個競爭優勢,具強勁用戶粘性及良好產品體驗。在收入組成上,七成收入來自專業消費者的訂閱,三成來自商業客戶API(應用程式介面)需要。地域上而言,七成來自海外市場,三成來自國內。該行稱,視頻內容生產潛在市場龐大,料全球達1,200億美元,分散於廣告、戲劇及電影、動畫及短視頻。可靈AI降低視頻生產成本,數字人解決方案可助廣告客戶及商戶更佳分配資源(如在非旺季)。
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