中文在線(300364.SZ):積極參與“穀子經濟”,代理國際知名IP
格隆匯6月25日丨中文在線(300364.SZ)在投資者互動平台表示,2024年10月,公司正式發佈專注於IP衍生品開發的品牌“次元探祕”,以旗下優質IP為核心,向下遊開發各類IP衍生品,積極參與“穀子經濟”,代理國際知名IP,目前擁有自主IP羅小黑,同時獲得多個國際知名IP在國內衍生品的部分品類授權,如變形金剛、小黃人、金剛特龍戰隊等,已形成國谷、日谷、美谷品類矩陣。目前,羅小黑已發佈一系列穀子商品,包括徽章、亞克力牌、搖搖樂、膠片卡、海報等多種類型。多款穀子產品上線即售罄,並與多個潮玩、遊戲、餐飲等行業頭部達成深度授權合作。
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