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茅台與京東及阿里就合作及電商營銷策略作交流
茅台集團總經理王莉上周率隊赴北京、浙江拜訪京東集團-SW(09618.HK)(JD.US)和阿里巴巴集團-SW(09988.HK)(BABA.US),並組織召開部分省區貴州茅台酒傳統經銷商座談會。 王莉與京東集團CEO許冉在京東集團總部舉行座談,雙方就拓展合作空間及用戶場景創新等方面進行交流。在與阿里巴巴集團座談中,王莉與阿里巴巴集團副總裁、茅台專班班長李然圍繞近期電商營銷情況、白酒市場現狀趨勢及產品營運策略等方面進行深入交流。 通過座談,茅台與京東及阿里就下步工作達成系列共識。電商渠道要充分發揮流量高、觸達率高及篩選率高等方面的優勢,把茅台從產品營運上升到品牌營運,更好彰顯茅台品牌的觸達與影響。同時,要主動融入茅台渠道生態,建強專門的營銷團隊,反對不正當競爭,強化平台管理,做好「線上+線下」雙向賦能,積極維護茅台良性的渠道生態體系。(ta/w) ~
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