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嗶哩嗶哩(09626.HK)今年618帶貨廣告收入按年上升41%
阿思達克 06-20 16:13
嗶哩嗶哩(09626.HK)(俗稱B站)發布今年618數據,B站帶貨廣告客戶數量按年增長近60%,帶貨廣告收入按年上升41%。當中,數碼家電行業的帶貨廣告收入按年大幅增長111%,家居家裝行業的帶貨廣告收入亦上升59%。 UP主與消費者的參與度亦持續提升,B站618帶貨GMV破千萬的UP主數量按年增加66%,千元人民幣以上消費品GMV按年增加近五成。 在「大開環」策略的推動下,B站與淘寶聯盟合作的「星火計劃」數據顯示,在今年618中,B站對全部行業帶去的平均進店新客率近60%。
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