“申遺大使”姚安娜探祕珍酒李渡非遺釀造影片發佈
6月17日晚,繼官宣姚安娜擔任“申遺大使”後,珍酒李渡集團發佈姚安娜探祕非遺釀造完整影片,帶領觀眾跟隨姚安娜沉浸式體驗中國白酒文化的獨特魅力。

此前,珍酒李渡發佈30秒官宣視頻,多家權威媒體跟蹤報道,引發行業內外廣泛關注和熱議。此次4分鐘影片的發佈,更詳細、全面地記錄了姚安娜探祕過程。

影片中,姚安娜來到世界十大烈酒產區之首遵義,探訪赤水河上游的珍稀水源;走進珍酒紅糧庫,看堆積如山的紅纓子高粱;與制曲女工們並肩勞作,親自體驗制曲工序,並在珍酒第二代釀造技藝傳承人李銀強陪同下走進釀酒車間,參與攤晾、看花摘酒等關鍵釀造環節,深入瞭解醬酒堆積發酵知識。

姚安娜還走進酒庫,瞭解珍酒陶壇儲酒和規模,體驗酒體勾調,得知每一款產品成型,都需要從上千種優質基酒中反覆挑選,她對珍酒“以酒調酒”的匠心技藝表示讚歎。以珍酒全新戰略性大單品“大珍”為例,就是從上千種優質基酒中選取了兩百多種優質基酒,經多位國家白酒評委精心勾調而成。

影片中,姚安娜深情地感慨:“如果不是親自到過珍酒廠,見過他們,這些鮮活的非遺故事我在書裏找不到。”
作為中國新生代青年演員代表,姚安娜進入演藝圈以來,便以超越年齡的敬業態度和專業素養,努力實現自己的表演和藝術夢想,不僅演藝事業漸入佳境,更以人格魅力“圈粉”無數。在品牌合作上,她始終展現出對傳統文化傳承的自覺與熱忱,從代言國粧品牌到成為華為pura新品品牌摯友,再到如今擔任中國白酒“申遺大使”,都是源自內心的熱愛和共鳴。

姚安娜和珍酒李渡的雙向奔赴,更深層的契合就在於價值觀的共振。長期以來,珍酒李渡始終致力於產業振興、非遺保護、社會責任等領域,持續探索創新發展和文化傳承的融合路徑,是一家兼具行動力、責任力和引領力的優秀白酒企業。
業內人士指出,姚安娜和珍酒李渡的合作,並非形象和流量的“加法”關係,而是以推動“白酒申遺”為締合點,共同去履行一份文化使命,讓白酒申遺從品牌、行業的獨角戲,成為公眾關注、參與和期待的大事件,是責任與價值的“乘法”關係。
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