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京東(09618.HK)正式進軍旅遊業 商家可享最高3年零佣金
京東-SW(09618.HK)宣布正式進軍旅遊業,表示近年來旅遊市場日益繁榮,同步催生更多元需求,希望通過新通路方式為酒店行業提供供應鏈服務,優化供應鏈成本,共同把握增長機遇,推動酒店業的健康可持續發展。京東指,酒店商家參與「京東酒店PLUS會員計劃」,享受最高3年零佣金。京東最新報129.6元下跌1.4%,攜程(09961.HK)走低3.4%報464元,美團(03690.HK)下滑3.5%報133.2元。 京東希望幫助酒店行業降低經營成本,從而釋放更多資源聚焦服務品質與體驗煥新。京東有全國超過8億高消費力用戶,與全國超過3萬家大型企業和800萬中小企業合作,與四星以上酒店主力客群高度重合,可帶來更豐富多樣的高潛力客流,又指海量用戶的高頻消費催生出旅遊出行等更多消費需求。 劉強東宣稱,進軍酒旅行業的目標是通過優化供應鏈,將酒旅行業的成本降低至原有水平的三分之一,並為酒店、餐飲等領域的供應鏈提供全新解決方案。 京東集團CEO許冉則表示,集團戰略方向是確定的。在本地生活上的確有很多的方向,比如家政業務等,京東是個特別鼓勵創新的公司,不排除會做不一樣的事情,但整體來講即時零售和本地生活的大方向不會改變。
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