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大行評級|招商證券國際:預期小米YU7較SU7更有爆款效應 月銷量有望達3萬至4萬臺
格隆匯 06-18 14:06

招商證券國際發表研究報告指,小米創始人雷軍宣佈小米首款SUV車型YU7將於6月底的新品會發布,預計7月上市。報告指,小米首款汽車SU7大獲成功,提升小米擴大客戶羣體,提升客流量並交叉銷售,令手機及其他業務間接受益,形成小米獨有的“人車家”生態圈。YU7有將進一步提升小米汽車產品線高度,強化其生態圈優勢。截至YU7技術發佈後三天,YU7留資用戶數(線索量)是SU7技術發佈同期的3倍,其中超60%用戶爲首次留資,超過40%的留資用戶從未使用過小米產品,預示YU7或比SU7更出圈,更有爆款效應。

該行估計YU7起步價爲25萬元左右,最大直接競品爲特斯拉ModelY,以及蔚來EC6及未上市的小鵬G7,YU7將對其他競品產生一定程度的虹吸效應。而YU7穩態月銷量達到3萬至4萬臺,小米汽車2025年銷量達35萬至40萬輛,SU7+YU7月銷量有望衝擊5萬至6萬輛,明年有望挑戰年銷量70萬至80萬輛。考慮明年繼續投放新車型,若產能釋放足夠,樂觀條件下有機會挑戰100萬輛。

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