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泡泡瑪特(09992.HK)飾品品牌popop北京店開業 部分產品出現斷貨
阿思達克 06-17 16:24
泡泡瑪特(09992.HK)帶火LABUBU等IP產品後,旗下獨立飾品品牌popop全球第二家門店日前(14日)已於北京正式開業。內地傳媒報道,旗下三大「王牌」LABUBU、Hirono及MOLLY再被熱捧,部分產品已出現斷貨,尤其LABUBU手鏈將近售罄,包裝盒一度緊張到補貨。 報道提及,popop產品售價介乎319至2,699元人民幣(下同),最貴為一條採用純金和天然珍珠打造的項鏈,售價高達1.98萬元,此外還有一條售價1.08萬元的手鍊。而消費者對商品價格接受度較高,女性顧客超過80%,北京門店據報一小時錄逾10宗交易,平均消費逾400元。 根據報道,目前開業初期北京門店貨量充足,但包括LABUBU、Hirono、MOLLY在內的三個爆款系列已經出現斷貨情況。以LABUBU為例,店內主要上線了手鍊和項鍊,將LABUBU頭像放置在中間作為裝飾。其中,偏中性的LABUBU手鍊即將售罄。 泡泡瑪特創始人兼主席王寧早前於全球首間popop開店時表示,一直希望能夠通過不同品類拓展更多可能性,珠寶是一直在嘗試的非常重要的品類。
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