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據報五糧液(000858.SZ)擬重新推出29度產品
《酒業內參》引述消息報道,五糧液(000858.SZ)時隔20年準備重新推出29度產品。據悉,目前已調製出三種不同口味的酒樣,向行業進行小規模投放調研。 在本次調研過程中,五糧液尤爲注重價格、飲用場景、勾調三方面的反饋。公司以500元人民幣(下同)的價格作爲節點設置選項。有業內人士認爲,由於低度酒釀造難度較大,結合五糧液的價格體系,29度產品可能會定位在500元價格帶向上承接39度產品。 公開信息顯示,五糧液早於90年代初期曾推出29度規格產品,21世紀初期停產。
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