劉強東:京東(09618.HK)國際業務不走跨境電商模式 歐洲基礎設施已基本建成
京東(09618.HK)董事局主席劉強東表示,集團國際業務不走跨境電商模式,因跨境電商模式長期來看不可持續,且跨境電商只能賣便宜貨,而便宜貨嚴重影響國家形象。
他指出,京東的國際業務戰略是本地電商,本地建團隊。集團已擁有超過2,000名員工,在本地採購、本地發貨,只賣有品牌的貨。此外,京東已在歐洲耕耘三年時間,基礎設施已經基本建成。
在商品選擇上,他透露京東國際戰略與亞馬遜(AMZN.US)不同,集團初期簽訂1,000個中國品牌,該1,000個品牌亞馬遜也沒有,當地的零售商也沒有。如果京東賣的貨都跟亞馬遜一樣,全都是本地的歐美的品牌,京東沒有任何優勢可言。接下來可能還需要五年時間,該1,000個中國品牌要一個一個談,要給他們做合規和當地的認證,要做大量的工作,又得幹五年,可能才能把該1,000個品牌全部帶到海外去。
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