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聯衆(06899.HK)擬將集團旗下"智力大師賽"落地儋州 以"賽事+產業+文旅"模式激活海南自由貿易港的區域發展動能

格隆匯6月16日丨聯衆(06899.HK)公告,集團於近日與海南省儋州市人民政府環新英灣建設管理辦公室、環新英灣(海南)產業運營管理有限公司正式簽署合作協議,將集團旗下"智力大師賽"落地儋州,以"賽事+產業+文旅"模式激活海南自由貿易港的區域發展動能,合力打造數字時代體育文化新標杆。

儋州環新英灣片區作爲海南西部中心城市發展核心,正加速構建"國際智慧灣、自貿港新引擎";環新英灣(海南)產業運營管理有限公司是海商報業集團旗下核心企業,深度聚焦環新英灣區域的綜合開發與運營,深耕儋州市環新英灣旅遊實驗區建設運營管理。

本次合作,三方將通過整合政府資源、產業運營經驗及數字體育賽事IP,在環新英灣地區舉辦"智力大師賽"系列賽事。以賽事爲核心載體,一方面豐富當地文化體育生活,提升區域文化軟實力;另一方面,通過賽事的全國性傳播及數字化運營,融合旅遊實驗區政策,精準引流國內外遊客,帶動環新英灣旅遊產業消費升級,並依託賽事的線上直播、大數據分析等數字技術應用,賦能區域數字經濟產業發展,最終實現"體育+旅遊+數字經濟"的跨界融合,達成經濟效益與社會效益的雙重提升。

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