五芳齋(603237.SH):自2016年起與迪士尼、漫威等全球頭部IP達成跨界合作
格隆匯6月16日丨五芳齋(603237.SH)在互動平台表示,公司自2016年起與迪士尼、漫威等全球頭部IP達成跨界合作,在粽子禮盒中加入漫威手辦,有效觸達青年消費羣體。今年推出五芳齋×豚豚崽聯名禮盒,內含傳統粽子及趣味卡通圖案袋等創意周邊,進一步實現傳統文化與現代審美的融合。目前IP衍生產品以手辦和場景化周邊為主,後續將根據市場需求探索更多元周邊形式,豐富產品矩陣。公司將始終以開放心態擁抱創新,期待通過更多元的產品設計讓傳統美食煥發時尚活力。
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