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美股異動丨在華首降價,星巴克盤前跌近2%
格隆匯 06-13 17:22

星巴克(SBUX.US)盤前跌近2%。消息上,6月10日,星巴克在中國市場罕見下調飲品價格。旗下包括星冰樂、冰搖茶、茶拿鐵在內的數十款非咖啡飲品集體調價,大杯平均降幅達5元。讓人驚訝的是,這是星巴克入華25年來第一次大規模的“直接”降價,並且幅度不小。即便在9.9元的咖啡價格戰打得熱火朝天的時候,星巴克也從來沒參與過這場價格戰。在當前國內咖啡與奶茶市場競爭已達白熱化的背景下,星巴克正遭受不小的衝擊。(格隆匯)

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