本港獲評「最具潛力穆斯林友善目的地」 林建岳:印證努力成果
全球領先的清真旅遊權威機構「新月評等」及Mastercard(MA.US)公布2025年「全球穆斯林旅遊指數」(GMTI),香港在穆斯林友善旅遊目的地(非伊斯蘭合作組織)的排名由去年的第四名攀升至第三名,同時獲選為最具潛力的穆斯林友善旅遊目的地。多間香港酒店、景點和會展場地亦獲得獎項,充分肯定香港在推動「穆斯林友善」旅遊的工作。
旅發局主席林建岳稱,旅發局一直與政府及旅遊相關業界攜手,透過認證、教育和宣傳三大策略,推動香港成為穆斯林友善旅遊目的地,拓展多元化的客源市場和客群,亦助力香港近年加強與中東和東盟地區的聯繫。旅發局感謝政府的全力支持和業界在提升穆斯林友善設施所付出的努力,並祝賀得獎的業界夥伴。
「新月評等」是專門從事清真旅遊領域的研究、評級與推廣的國際權威機構。「新月評等」與 Mastercard合作,每年制訂GMTI,分析全球153個旅遊目的地,從清真食品供應、住宿和相關配套設施等不同方面,評估旅遊目的地是否準備好迎接穆斯林旅客。
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