光線傳媒(300251.SZ):哪吒IP的衍生品已經覆蓋了絕大部分穀子類產品
格隆匯6月12日丨光線傳媒(300251.SZ)在互動平台表示,公司關於哪吒IP的衍生品已經覆蓋了絕大部分穀子類產品,包括盲盒、毛絨、玩具、亞克力製品、靜態及可動手辦、徽章、迷你公仔、文具用品等等,總共超過30個品類、200多個產品。同時,公司計劃在年內推出第一家線上品牌店,其中會有很多自研和設計的衍生品獨家售賣,也會有合作方的產品;會按照一定的節奏和時點不斷推出新設計、新產品,讓IP保持長久的熱度和吸引力。計劃在明年推出第一家線下品牌店。
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