來伊份(603777.SH):已開始全面推廣AI機器人客服
格隆匯6月12日丨來伊份(603777.SH)在業績說明會上表示,公司在會員精準營銷方面使用MA+CDP系統,通過AI學習並分析會員畫像,自動生成營銷素材並精準觸達會員,提升復購率。此外,公司建設了AI預警系統,通過系統代替人工,自動發現問題,分析問題原因,提升問題解決效率並在問題追蹤過程中完善過程指標。公司已開始全面推廣AI機器人客服,爲客戶提高服務效率及滿意度的同時降低公司人工成本。同時在全域供應鏈方面使用DeepSeek大模型能力,爲合作夥伴提供標準化集中採購全流程指引及服務。
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