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據報Snap提供廣告優惠冀搶佔TikTok份額
阿思達克 06-11 17:17
據美國廣告行業的週刊Adweek報道,其接觸的媒體採購人員表示,臨近TikTok禁令限期,Snap正向廣告商提供廣告活動折扣,當中一項優惠內容爲如商家從其他平臺額外轉移10萬美元的廣告活動預算到Snap,即可獲得20%的廣告消費額度,被視爲Snap希望搶佔原來投放於TikTok的資金。
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