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騰訊在線視頻BU管理機制升級 成立AI影視表達工作室
阿思達克 06-12 07:46
騰訊(00700.HK)(TCEHY.US)旗下騰訊平台與內容事業群(PCG)在線視頻BU發文宣布,設立在線視頻BU執行委員會(OVBU Executive Committee)(簡稱OVBU EC)。作為核心決策小組,OVBU EC成員由孫忠懷、王娟及馬延琨組成,對在線視頻BU的重大業務和管理事宜進行集體決策。 根據騰訊內部發文,孫忠懷將同時升任在線視頻BU董事長,帶領OVBU EC團隊負責在線視頻BU重大業務與管理決策、把握戰略方向及指導業務發展。 據悉,此次變革後,孫忠懷還將帶領團隊聚焦騰訊視頻內容和品牌影響力的持續提升,並加強海外業務開拓、集團跨板塊的IP和內容聯動、內容類AI創新等領域的探索。 據《上海證券報》引述接近騰訊的人士認為,此次管理變革彰顯騰訊對在線視頻的重視以及對推動業務進一步發展的決心。未來,騰訊視頻或將進行更系統的變革和更大的投入,進一步打開業務發展空間。 在內部發文中,騰訊強調,希望瞄準下一階段發展目標,加大AI等新技術投入,探索新的潛在機會,進一步提升內容影響力。在管理升級中,騰訊視頻專門成立AI影視表達工作室。該工作室服務於騰訊視頻內容戰略,目標是探索AI技術在影視創作和消費領域中的可能性,運用AI輔助藝術家創作,尋找下一代影視內容創作和分發的技術路線與靈感可能。 此外,原騰訊視頻海外業務中心升級為騰訊視頻海外業務部,負責騰訊視頻海外版的產品設計、技術開發及本地化內容營運等相關工作,推動騰訊視頻海外版持續健康發展。 數據顯示,騰訊視頻近年實現會員結構的優化和經營效率的顯著提升,全面領先行業。2025年首季,騰訊視頻付費會員數達到1.17億,保持在內地長視頻市場中的領先地位。
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