達勢股份-達美樂中國(1405.HK)中西部百店里程碑達成 區域戰略成效顯著
據格隆匯獲悉，隨着達美樂中國武漢經開萬達店的隆重開業，達美樂中國迎來重要發展里程碑——其在中國華西市場的門店規模突破100家。這一成就不僅印證了公司區域化發展戰略的高效實施，更標誌着其全國"走深、走廣"戰略佈局取得實質性進展。
達勢股份-達美樂中國是達美樂比薩在中國大陸、中國香港特別行政區和中國澳門特別行政區的獨家總特許經營商。自2022年12月首次進入該區域以來，公司在不到三年的時間里完成百家門店的戰略布點。每家門店均嚴格遵循品牌標準，致力於爲當地消費者提供新鮮、美味、貼心的用餐體驗，持續提升品牌在中西部市場的滲透力和影響力。
據業內人士分析，這一快速發展態勢充分體現了達美樂中國對中國餐飲市場，特別是中西部新興消費市場的戰略信心。通過精準把握區域消費特徵，優化門店佈局策略，公司正穩步推進其在中國市場的長期可持續發展規劃。
達美樂中國加速全國佈局
在2025年迎來強勁發展勢頭的達美樂中國持續深化市場拓展戰略。新年假期期間，公司成功進駐六個新市場，隨後在"五一"期間相繼開拓鎮江、汕頭兩個市場，並於六月佈局廊坊，實現品牌版圖的戰略性擴張。
創新產品矩陣滿足多元需求
公司持續強化產品創新戰略，打造中西融合的特色菜單。2025年相繼推出多款創意產品，包括招財進寶"鮑"富福"鰻"比薩與英式惠靈頓菲力牛排比薩，實現中西合璧，打造節慶感十足的用餐體驗。最新推出的"可可熔巖芝士流心卷邊"，將馬來西亞可可粉與法國奶酪醬巧妙融合，每一口都是濃鬱與絲滑的雙重享受，彰顯了品牌國際化與本地化並重的產品開發理念。
跨界營銷打造品牌新勢能
達美樂中國積極探索創新營銷模式，通過多元化合作提升品牌影響力。春節期間與網易遊戲《蛋仔派對》的聯名合作，成功實現線上遊戲互動與線下消費場景的有機融合。六一兒童節期間推出的"芽趣萌生"套餐創新性地將美食體驗與種植盲盒相結合，不僅爲家庭客羣提供超值選擇，更通過互動式體驗強化了品牌與年輕消費者的情感聯結。
戰略佈局展望
在持續拓展全國市場的同時，達美樂中國通過產品創新與營銷升級雙輪驅動，不斷提升品牌競爭力。公司未來將繼續深耕本土化戰略，以更靈活的市場策略和更具創意的產品服務，滿足中國消費者日益多元化的餐飲需求，鞏固在中國西式快餐市場的領先地位。
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