陳百里:就電視廣告拆牆鬆綁建議持開放態度
本港3個免費電視牌照將於2027年至2028年陸續屆滿,通訊局今年第3季會就免費電視牌照續期事宜,展開為期2個月的公眾諮詢。在立法會會議上,議員葛珮帆指,內地節目會有彩蛋、劇場或滾動字幕等廣告形式,認為本港亦可放寬。陳百里回應,就廣告規管或拆牆鬆綁建議持開放態度,會留意市民及業界意見,包括觀眾對植入式廣告的觀感。
通訊局辦公室通訊事務總監梁仲賢表示,當局對「彈出彈入」、「U型」或「L型」邊框廣告等均採取開放態度。廣告內容若涉及宗教或驗身等元素,則需要諮詢相關政策局同意。
有議員問及香港電台電視部與其他持牌機構是否存在競爭,陳百里指港台作為公共廣播機構,節目製作會考慮社會不同人士需要,定位上與其他持牌機構互補,港台會繼續製作不同類型及主題節目,積極強化政府信息發放、國民教育、體育文化及社會共融等。
梁仲賢指,港台需要擔當公共廣播機構角色,與3個商營電視台主要考慮收視率不同,港台要考慮多方面市民要求,並非以收視率為最重要參考指標,有互補優勢。
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