翠華(01314.HK)旗下副線品牌餐廳拓展至25間 貢獻年度收入34%
翠華控股(01314.HK)表示,近年積極推動的多品牌發展戰略正加速市場拓展,目前旗下副線品牌門店數已達25間,貢獻截至今年3月31日止全年營業額的34%。
翠華控股行政總裁兼執行董事李(方土方)綸表示,未來將持續孵化細分市場品牌,例如針對年輕消費者的日式快餐(廿一堂、揚食屋)及中式簡餐(堅信號上海生煎皇),透過差異化定位擴大市場覆蓋面,同時將強化品牌的標準化營運體系,提升跨境擴張效率,進一步拓展東南亞及大中華市場。
他又指,集團會善用多品牌佈局的優勢,與商場業主協商更具競爭力的租金條件,進一步提升盈利能力。
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