泡泡瑪特(09992.HK):冀LABUBU熱潮勢頭持續
泡泡瑪特(09992.HK)執行董事、副總裁兼首席營運官司德,日前於國內大學分享時,提到LABUBU熱潮,他指「我們其實是誠惶誠恐的」,因要把產能在半年內從一個月20萬快速提高至500萬、1,000萬,過程中要保證質量、產能和交付,同時說服供應商擴產,因為供應商傾向穩定的生產節奏。另一方面,集團對LABUBU的所有產品都進行了更嚴格的內容審核,包括合作等各方面,確保每一款產品在設計、審美、質量等各個方面都是世界級的產品,希望把基本工作做到最好,同時希望這個勢頭能持續。
司德表示,集團發展主要分為不同階段,過去2016年至2020年聚焦潮流玩具品類,作為領先企業推動產業發展,海外業務全面啟動,集團規模快速擴張,而2020年至今,以IP為核心的集團化、全球化戰略加速布局。
他強調透過線下門市建立品牌形象和潮流氛圍,是只靠廣告達不到的效果,表示要努力把門市開到全球具有地標性的商場,在門店設計、裝修、產品質量上做到最好,相信可加速集團發展,「IP也是可以超越種族和文化的」。
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