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妙可藍多(600882.SH):擬與控股股東簽署IP權益使用服務合同

格隆匯6月6日丨妙可藍多(600882.SH)公佈,公司擬使用控股股東內蒙蒙牛合法擁有的或獲得合法有效授權的市場營銷、品牌推廣資源且接受內蒙蒙牛提供的相關諮詢服務,並就此擬與內蒙蒙牛簽署《IP權益使用服務合同》,合同金額爲不含稅5,200萬元整。公司將使用自有或自籌資金支付合同價款,不會直接或間接使用募集資金。

爲使用控股股東內蒙蒙牛的市場營銷、品牌推廣資源並使用內蒙蒙牛購買的相關權益,公司擬與內蒙蒙牛簽署《IP權益使用服務合同》,內蒙蒙牛將其合法擁有的市場營銷、品牌推廣資源或獲得合法有效授權的市場營銷、品牌推廣資源,允許公司旗下所有品牌使用,併爲公司提供相應的管理諮詢服務,內蒙蒙牛將根據公司要求提供相應的營銷規劃、落地活動、媒體投放資源、終端促銷等各類必要的信息和規範。預計本次交易有利於公司提升市場營銷、品牌推廣等工作,進而促進公司產品銷售,有利於公司主營業務的發展。

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