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因賽集團(300781.SZ):擬購買智者品牌80%股權 將進一步完善營銷鏈路和業務佈局
格隆匯 06-05 21:27

格隆匯6月5日丨因賽集團(300781.SZ)公佈發行股份及支付現金購買資產並募集配套資金報吿書(草案),因賽集團擬通過發行股份及支付現金的方式向劉焱、有智青年、黃明勝、韓燕燕及於潛購買其合計持有的智者品牌80%股權。本次交易前,因賽集團未持有智者品牌股權;本次交易後,智者品牌將成為因賽集團控股子公司。同時,因賽集團擬向不超過35名特定投資者發行股份募集配套資金,募集配套資金總額不超過3.208億元,不超過本次交易中上市公司以發行股份方式購買資產的交易價格的100.00%;且發行股份數量不超過3,299.09萬股,即不超過本次交易前(截至上市公司第三屆董事會第二十九次會議審議日)上市公司總股本的30.00%。

本次交易完成後,上市公司在公關傳播專業能力、品牌管理與數字整合營銷經營及技術實力和商業化能力、專業服務人才隊伍、戰略客户資源等方面將得到加強。上市公司將進一步完善營銷鏈路和業務佈局,拓寬AIGC技術在營銷領域的應用場景,實現戰略客户資源的複用與補充,有利於上市公司鞏固行業地位,提升核心競爭力,從業務範圍、生產經營效率等多層次整體提升盈利能力、可持續經營能力和抗風險抗週期能力。

本次交易完成之後,因賽集團將持有智者品牌80%股權,並將其納入合併報表核算,因此歸屬於上市公司母公司的淨利潤及總資產金額均有所增加,盈利能力以及抵禦風險的能力將進一步增強。

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