老鋪黃金(06181.HK)破頂升逾6% 推新品「七子葫蘆」系列 券商指融合童年IP葫蘆娃引客共鳴
老鋪黃金(06181.HK)今日股價輕微高開0.1%後持續向上,盤中高見978.5元一度彈高7.6%,最新報970元上揚6.7%,成交額11.67億元,而老鋪黃金今年以來已累升3.02倍。
開源證券發表報告表示,本周老鋪黃金發布新品「七子葫蘆」等系列,其融合童年IP葫蘆娃引發客群共鳴,同時採取高溫燒藍工藝,能夠做到長年佩戴而不褪色。此外,潮宏基(002345.SZ)5月也發布新品弦月系列,以月相肌理和虛實圓缺為設計靈感,將傳統月相文化融入珠寶設計,既在意境上體現「填而不滿」的東方哲學,又在結構上突出「以輕馭重」。
該行指,老鋪黃金與潮宏基的新品系列,無論從設計感還是工藝層面,都與競品呈現出一定區分度,彰顯出優秀品牌的差異化供給能力。該行認為,黃金珠寶行業在產品端的差異化供給能力,根植於深度消費者洞察和供應鏈快反,一方面,優秀品牌基於對核心客群的深刻理解能實現設計層面與消費者的深度鏈接,如老鋪黃金七子葫蘆系列向80、90後客群傳達「童年永不褪色」理念,引發共鳴。從品牌競爭角度,該行認為,具備「類直營」模式和數字化能力的公司,未來在消費者洞察和供應鏈快反方面會具備更大優勢。
開源證券指老鋪黃金品牌持續擴圈,憑借在工藝、審美、文化主題方面的長期積累,以及對核心消費客群偏好的深度理解,實現會員人數快速增長,截至2024年底忠誠會員數達35萬人。產品端:重視研發創新,董事長親自擔任研發總監,推動產品持續優化、推新、迭代,截至2024年底公司已創作出近2,000項原創設計。
2024年公司線上業務快速成長,實現收入10.55億人民幣按年增長192.2%;線下方面,截至2024年底公司門店總數36家(新增7家、優化擴容4家)、入駐高端商場26個,平均單個商場收入3.28億人民幣,實現在中國內地的單個商場平均收入、坪效在所有國際、國內珠寶品牌中排名第一。受益品牌影響力增強和高端商圈拓展、門店面積擴大,2024年公司同店收入按年增長121%。(wl/a) ~
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