美的董事長:小米進入家電業戰略上「已經輸了」
內媒報道,美的集團(00300.HK)(000333.SZ)董事長、總裁方洪波在2024年度股東大會上回應投資者問及與小米-W(01810.HK)競爭時表示,公司戰略上不害怕小米進入家電行業,這是基於常識來分析和判斷的結果。
方洪波解釋,家電行業門檻不高,但高度競爭,行業是紅海,且家電是個機電產品,打法固定,行業效率提升空間也不太大。因此,無論怎麼打,最終誰勝,都是一場巨大的消耗戰,這對無論小米、紅米及追覓等新玩家,還是現有幾大玩家都一樣。目前未有從家電業誕生出高科技企業,指「誰現在進入家電業,戰略上已經輸了,能打到哪裡去。」
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