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澳門旅遊局「與POP MART漫遊澳門」項目周五開幕 7米高LABUBU(乙水)仔亮相
阿思達克 06-03 12:27
泡泡瑪特(09992.HK)旗下IP產品爆紅,澳門旅遊局宣布推出「與POP MART漫遊澳門」項目,於本週五(6日)下午2時30分開幕,屆時7米高的LABUBU大型裝置將在(乙水)仔排角路休憩區亮相,這是旅遊局首次與POP MART合辦大型文旅項目,打造國際IP城市遊。 澳門旅遊局表示,上述活動將在澳門4個地點設置大型打卡裝置,四個超人氣角色Baby Molly、CRYBABY、DIMOO及LABUBU,將結合澳門不同美食主題,分別在瘋堂斜巷、白鴿巢前地、崗頂前地和(乙水)仔排角路休憩區亮相。活動時長由6月6日至9月21日,合共108天。 活動期間,旅客和居民於活動任一場景地點打卡並分享至社交平台,即可領取限量的「與POP MART漫遊澳門明信片乙張」;以及可於4個裝置地點及活動大本營,享受集齊「M」、「A」、「C」、 「A」、「O」5個活動印章的樂趣,從而鼓勵旅客走進澳門不同街區遊歷,帶動社區旅遊經濟。 「與POP MART漫遊澳門」項目設消費獎品,除了澳門更特別覆蓋至香港、內地、泰國和馬來西亞的電子錢包,吸引更多旅客親身前來澳門參與,通過 「旅遊+IP」,引發各地粉絲旅客關注,提升澳門話題熱度,助力拓展國際客源。 設於議事亭前地利斯大廈的活動大本營POP STATION將展示活動內容,並有打卡區及POP-UP快閃銷售區,而首款澳門限定MEGA SPACE MOLLY EGG TART大型打卡裝置亦將亮相大本營,旅客和居民可到場打卡及選購POP MART產品。
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