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泡泡瑪特(09992.HK)王濤:獨立飾品品牌POPOP將開首間正店 不會盲目追求門市擴張
阿思達克 05-28 16:50
泡泡瑪特(09992.HK)公共事務總經理王濤在內媒訪問中指,目前全球的潮玩產業處於快速成長階段,市場規模從2015年的87億美元成長至2023年的接近400億美元,預計2028年將成長至647億美元,年複合成長率為16.94%。除了毛絨品類以外,積木、飾品等細分品類亦具備非常大的市場空間,集團基於IP的積木產品取得了良好的市場效果,接下來獨立飾品品牌POPOP亦將開出首間正店。 王濤表示,公司不會盲目追求門市數量的擴張,而是更注重門市服務和體驗的不斷改進。另外,隨著全通路精細化會員運營的深入,泡泡瑪特用戶規模持續擴大。截至去年12月31日,泡泡瑪特內地累計註冊會員總數為4,608.3萬人,全年新增註冊會員1,172.9萬人。 產品策略上,他指出,公司會因地制宜推出更本土化的產品,例如在泰國推出了LABUBU的泰服產品,在羅浮宮推出了LABUBU與世界名畫相結合的衍生品。同時,公司致力於透過在全球簽約當地的藝術家,滿足不同地區消費者的消費需求。他希望和更多IP合作,共同開發出大眾喜愛的產品。(sl/~
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