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美團閃購618首日酒類成交額按年增18倍
美團-W(03690.HK)(MPNGY.US)旗下電商平台美團閃購發布618酒品類首日戰報顯示,自昨日(28日)大促活動啟動以來的24小時內,美團閃購酒類整體成交額按年增長超過18倍。 其中,白酒在首12小時內的成交額即突破3億元人民幣(下同),與去年同期相比增長逾70倍。啤酒作為即時零售的優勢品類,首日銷售量近千萬瓶。洋酒、葡萄酒及雞尾酒等潮飲品類也呈現出強勁的增長勢頭,按年增長超過三位數。 此外,本地門店在此次618活動中分享到電商大促的紅利,包括物美超市、及天虹超市等超市商家的酒類成交額突破千萬。全國還有約51家酒類門店的成交額超過百萬元,甚至有門店的交易額比日均翻數百倍。
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