《大行》匯豐研究:降價反映比亞迪(01211.HK)專注提升市場份額 維持「買入」評級
匯豐研究發表研究報告指,比亞迪(01211.HK)上周五(26日)宣布一系列產品促銷,共22款車型降價,部分智駕車型售價5.58萬元人民幣,雖然今次降價看起來幅度激進,但當中包含了現有政府補貼及渠道季節性促銷,相信並非集團定價策略的改變,主要反映比亞迪擬專注捍衛及提升市場份額,優先於推動利潤率增長。
該行預期,比亞迪海外業務持續強勁,可為利潤提供支持,亦能為國內定價調整的影響帶來緩衝,加上高端品牌及車型銷量提升,有助抵銷對利潤的打擊,維持比亞迪「買入」評級及目標價453元為不變。
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