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美國運通:港企優先投資於市場推廣和數碼轉型 冀推動業務增長
美國運通(AXP.US)發布2025年香港企業營商展望調查,結果顯示,本港企業最重視策略性投資及健康現金流,企業傾向於優先投資廣告及市場推廣、防範網上詐騙和數碼轉型等範疇。 調查中有一半企業預料今年將增加在廣告和市場推廣上的支出,以保持競爭力,另有約43%將增加海外商務應酬及旅遊支出。調查亦發現,推動業務增長及提高安全及靈活度,則是左右企業投資優次的關鍵考慮因素,有45%和43%的受訪企業計劃增加防範網上詐騙和數碼轉型方面的開支。 該調查於2024年12月至2025年1月期間進行,訪問超過500間香港企業,涵蓋製造業、進出口貿易和批發業、零售業、運輸、存倉、郵政和速遞服務業、住宿和餐飲服務業、資訊與通訊業、金融與保險業、房地產業、專業和商業服務業、社會和個人服務業,以及醫療保健行業。
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