金楓酒業(600616.SH):積極探索直播帶貨形式
格隆匯5月26日丨金楓酒業(600616.SH)在互動平臺表示,公司深耕傳統市場的同時,也積極推動新零售線上業務。目前公司積極探索直播帶貨形式,通過進行抖音直播帶貨,短視頻發佈,尋求與不同達人的合作,在直播及短視頻中生動展示黃酒的釀造工藝、文化內涵及多種飲用方式,以此吸引消費者關注。
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