凱撒旅業(000796.SZ):將在直播、內容營銷、結合AI的精準營銷和會員體系建設方面全面開展
格隆匯5月26日丨凱撒旅業(000796.SZ)在投資者互動平台表示,公司在24年初重整完成後逐步啟動渠道擴展,結合24年摘星脱帽工作,24年主要以摸索多種門店經營方式為主,包括加盟、合夥和直營等形式。從24年四季度公司加快線下門店擴張速度,至今在北京、天津、山東、山西和東北等北方地區已經完成了分公司設立,現已初步完成了超過20家門店開設。25年公司將推出全新的、更有競爭力的門店加盟政策,並在直營門店會做更多資源傾斜,以加快線下門店擴張,25年一季度已在山西、山東、東北等地開設門店超過10家。同時,公司將在直播、內容營銷、結合AI的精準營銷和會員體系建設方面全面開展,為流量獲取和門店支持方面帶來更多助力。
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