京東香港消費趨勢報告:過去兩個月沙田網購最活躍
京東發布「香港18區消費競速榜」,過去兩個月香港市民在京東的消費表現顯示,沙田用戶最愛網購,這使得沙田區在香港18區中銷量最高,同時亦是目前用戶活躍度最高的地區。除沙田區外,九龍城區用戶同樣消費力搶眼,雖在銷量上僅次於沙田區,但在成交金額上卻在香港18區位居首位。此外,元朗區則是成交金額和銷量環比增長最快的城區。
京東消費趨勢顯示,過去兩個月,在香港18區中,銷量前五的城區分別為沙田區、九龍城區、中西區、油尖旺區、西貢區。其中,沙田區用戶最愛網購,兩個月間,該城區不僅用戶規模環比增長超150%,訂單總量也實現了107%的環比增長。
相較於沙田區用戶高頻多次的網購特點,九龍城區雖然在銷量上僅次於沙田區,但在成交金額規模上卻位居香港18區榜首。另外從增長情況看,過去兩個月,該城區成交金額環比增長111%,用戶規模環比增長接近翻倍。
在香港18區中,位處香港最西北的元朗區則是最有增長潛力的城區。在銷量增速排名和成交金額增速排名中,元朗區均位居香港18區首位,分別環比增長244%和247%。而在過去兩個月,元朗區的用戶數量更是實現了超3倍的環比增長。
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