新茶飲進入"傾聽"時代，國際茶日霸王茶姬內測CHAGEE TOWN開啟"以茶會友"
以茶會友，是千年茶文化的最佳註腳。茶不僅是一種飲品，更是人與人傳遞情感、增進友誼的重要媒介。
5月21日第六屆國際茶日之際，霸王茶姬正式宣佈全新茶友權益體系CHAGEE TOWN開啟內測，該體系旨在升級品牌茶飲體驗，包括茶友權益升級、積分兑換多元化、與茶友共創新品、為茶友打造數字娛樂會友空間、舉辦線下茶友會等，預計將在全國範圍內陸續邀請52100名茶友參與。霸王茶姬希望以茶為媒，用年輕消費者喜愛的現代方式，傳承並踐行千年茶文化中"以茶會友"的理念。
同日，霸王茶姬"首席傾聽官"茶小象正式入職，在CHAGEE TOWN負責LTC項目(Listening To Consumer，傾聽消費者)，計劃在全國近百城同啟"CHAGEE茶話會"線下交流會，通過與茶友面對面交流，傾聽消費者心聲，一起探索現代茶的未來。此外，茶友們還可通過霸王茶姬官方小程序參與交流，提交建議。
茶小象來自霸王茶姬創始地、世界茶葉之鄉雲南，那裏不僅是世界著名的優質茶葉原產地，也生活着大量亞洲象羣。茶小象從小就喜歡嗅茶，它從雲南茶山中走出，來到霸王茶姬，希望傾聽茶友心聲，成為茶友們的好朋友。
作為現代茶引領品牌，霸王茶姬表示："茶作為全世界通用的社交密碼，傳承千年，縱橫萬里。茶小象將代表霸王茶姬全球七萬多名夥伴，為茶友們長期開放一個專屬通道，用心傾聽茶友們的心聲與建議。我們十分珍惜每一次真誠交流的機會，用心傾聽每一句反饋，始終與茶友們並肩同行。讓霸王茶姬能真正成為陪伴茶友們日常生活的那一杯茶，是我們不變的初心。"
霸王茶姬首席傾聽官茶小象入職
實際上，霸王茶姬"聽勸"的行動早已展開。
此前，由於部分消費者對咖啡因敏感度較高，喝茶後存在入睡難的情況。3月21日，霸王茶姬首次在全國省會城市推出輕因系列新品，同時在全國範圍內上線"輕因專區"。其中，輕因·伯牙絕弦咖啡因含量較經典版伯牙絕弦直接下降了約50%。5月21日，霸王茶姬正式宣佈輕因新品——輕因·花田烏龍將於5月23日全國上線，咖啡因含量同樣下降50%左右，進一步完善"輕因專區"，滿足不同咖啡因敏感程度人羣的飲用需求。
自2017年成立至今，霸王茶姬在競爭激烈的茶飲紅海中脱穎而出，成為中國增長最快的高質量茶飲品牌，也被稱為茶飲界最"聽勸"的品牌。從撕杯體驗、茶底0添加人工香精，到"聽勸"推出低因新品、"聘請"首席傾聽官茶小象、成立LTC項目、推出全新茶友體系CHAGEE TOWN，霸王茶姬始終真誠地傾聽消費者的真實反饋，在傾聽茶友心聲的基礎上堅持創新，以茶會友，用一杯茶鏈接每人每天。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app！
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
