千味央廚(001215.SZ):目前暫未規劃在微信小店推出分享返紅包、積分兑換禮品等社交裂變激勵措施
格隆匯5月21日丨千味央廚(001215.SZ)在互動平台表示,公司目前暫未規劃在微信小店推出分享返紅包、積分兑換禮品等社交裂變激勵措施。此類方案需基於充足的用户行為數據及平台交易量進行精準測算,以確保激勵效果與成本可控。現階段微信小店仍處於渠道拓展初期,用户基數與消費數據尚需進一步積累。未來公司將密切關注渠道運營情況,待條件成熟時將評估引入相關裂變機制的可能性,以提升用户粘性及銷售轉化效率。
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