涪陵榨菜(002507.SZ):目前已佈局的渠道包括線下商超、線上等多樣化渠道
格隆匯5月20日丨涪陵榨菜(002507.SZ)在投資者互動平台表示,榨菜作為佐餐開味菜行業內工業化較早的品類,可適用於廣泛的消費人羣,具備良好的消費基礎和市場推廣潛力。產品方面,面對市場競爭公司仍將立足“精品戰略”,不斷優化口感、形態,升級包裝設計,向更加現代化、年輕化的包裝設計方向優化調整;強化產品功能性,開發“榨菜+”系列產品,將榨菜往健康方向聯合優化。渠道方面,拓展銷售渠道,公司目前已佈局的渠道包括線下商超、線上(電商自營及直播帶貨)、餐飲渠道、零食渠道等多樣化渠道,根據不同渠道的需求,公司後續將逐步針對渠道推廣定製化產品,以消費者需求提供產品。品牌方面,公司於2024年度開始針對競爭市場採取定點區域定向爆破,投入費用支持以維護各區域的市場曝光。公司將持續深化工藝、品牌、技術、標準化等優勢,進一步提升公司消費者粘性。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.