研報掘金丨中金:維持芒果超媒“跑贏行業”評級 目標價31元
中金公司研報指出,5月15日,2025芒果領鮮大會在長沙舉行。根據公吿,在劇集板塊,芒果超媒(300413.SZ)於會上發佈88 部劇集,其中包括5 部S+劇集《鹹魚飛昇》《深情眼》《野狗骨頭》《韶華若錦》《水龍吟》,《韶華若錦》定檔5 月19 日播出。類型上,女性和青春賽道項目居多,分別為25/30 部,佔比28.4%/34.1%。認為公司2025年繼續加大對重點劇集投入,深化與產業鏈頭部公司合作,建議關注《韶華若錦》《錦繡芳華》《水龍吟》等播出效果。公司持續發力綜藝題材和模式創新,但當前外部招商環境仍相對承壓,建議持續關注招商進展和外部環境改善彈性。公司戰略規劃清晰,中長期而言會員業務在重點劇集加強投入下具備增長潛力,同時湖南廣電文化和科技融合已明確為核心戰略,建議關注公司業務新技術應用潛力和融合生態建設。維持“跑贏行業”評級和目標價31元。
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