比亞迪連續三年蟬聯凱度BrandZ最具價值全球汽車品牌榜TOP10,成爲全球汽車行業增速最快的品牌之一
2025年5月15日,國際權威品牌評估機構凱度(Kantar)發佈《2025凱度BrandZ最具價值全球品牌》榜單,比亞迪連續三年蟬聯全球汽車品牌前十,且以144億美元的品牌價值強勢衝入榜單第六名,品牌價值同比飆升43.6%,成爲全球汽車行業增速最快的品牌之一!這一里程碑不僅刷新了中國汽車品牌的歷史高度,更彰顯了比亞迪在全球新能源賽道上的領跑實力。比亞迪作爲一家橫跨電子、汽車、新能源和軌道交通四大產業的企業,全球化佈局全面提速,業務遍及全球6大洲、110多個國家和地區,2024年全球累計銷售新能源汽車427.21萬輛,同比增長41.26%,蟬聯中國汽車市場車企、中國汽車市場品牌、全球新能源車市場銷量冠軍。從2021年乘用車出海至今,出海進程顯著提速,海外市場呈現指數級增長態勢。凱度BrandZ是全球最大的以消費者爲中心的品牌價值評估體系,綜合消費者洞察和獨特的品牌估值方法爲全球品牌提供權威排名和分析,Brandz作爲品牌界奧斯卡,重要的投資風向標,在過去的20年不斷見證和助力全球打造偉大品牌。今年,比亞迪再次榮登BrandZ全球汽車品牌前十,這背後是全球消費者的認可和信賴。

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