研報掘金丨華泰證券:長城汽車新款魏牌高山降價增配,維持“買入”評級
華泰證券研報指出,5月13日,長城汽車(601633.SH)新款魏牌高山上市,高山8/9兩款車型售價30.98/35.38萬元。認為新車降價增配(老款5m車長版起售價31.58萬元,5.4m車長版售價為40.58萬元),外觀內飾等得到改善。並在一二排座椅、智能化配置等方面,實現同價位車型領先,上市一小時大定超3500台。考慮到公司4-5月密集發佈梟龍MAX和高山,新能源轉型有望加速,新品放量下利潤或繼續改善,維持“買入”評級。
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