光線傳媒(300251.SZ):正在遊戲、卡牌、谷子、線上及線下品牌店、主題樂園等多個領域規劃和佈局
格隆匯5月13日丨光線傳媒(300251.SZ)在互動平臺表示,經過在內容領域20多年的長期積累和不懈耕耘,公司正進行極具戰略意義的第二次歷史性轉型,即從“高端內容提供商”轉變爲“IP的創造者和運營商”。此次轉型將爲公司業務的長遠發展開拓更爲廣闊的發展空間與更爲多元的業務平臺。在IP創造方面,公司資源將更多地向動畫電影傾斜:在彩條屋和光線動畫兩個動畫廠牌基礎上,推動其他真人電影廠牌參與動畫電影製作,並計劃組建新的動畫電影廠牌,同步持續擴充動畫製作產能。真人電影業務則聚焦大片製作、類型化和系列化的開發以及完全的創新,力求在內容創作上實現突破。在IP運營方面,公司已搭建專業的IP運營團隊,並將持續擴充團隊規模與數量。多個運營團隊將以廠牌化模式運作,確保現有的大量IP資源得以及時、有效開發,使IP運營業務得以快速推進;同時,創新運營模式,將運營環節前置至IP創作階段。目前,公司正在遊戲、卡牌、谷子、線上及線下品牌店、主題樂園等多個領域規劃和佈局,通過自主研發、與優質團隊深度合作以及戰略投資等多元方式,迅速拓展業務版圖。
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