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大行評級|花旗:上調拼多多目標價至165美元 評級升至“買入”
格隆匯 05-13 10:25

花旗發表研究報吿指,中美關税降幅及達成共識的速度勝於預期,利好中國跨境銷售商,並對拼多多旗下的國際電商平台Temu在美國的銷售有正面影響。該行認為,30%+的關税對中國商家而言影響可控,其中部分關税或會轉嫁至美國消費者,而部分成本將通過廣吿支出和降低生產成本來調整開支,並專注於銷售更高質量的商品,以獲得更高的產品均價。

該行提到,由於很多銷售商已預先在美國準備3至5個月的存貨,因此或會出現成本與售價之間的暫時錯配,可能導致Temu今年第二季的利潤較預期高。由於關税負擔已大致下降,該行將拼多多的評級由“中性”上調至“買入”,並將目標價上調至165美元。

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